At least half the travel on Europe’s roads by 2025 will be in vehicles which can read the road ahead including markings and signs. But vehicles, like drivers, cannot function well if basic road markings and signs are non-existent, non-compliant, worn out, obscured, inconsistent or confusing. This paper, prepared in consultation with representatives of consumers, roads and vehicle industries and safety organisations, proposes that national and local variations for basic road markings and signs can be migrated to become fit for purpose at low cost during normal maintenance cycles if the common standards that exist today are adopted and applied by all nations consistently. This means mainly simple consistency in the width of white lines and ensuring they reflect back enough light in all weathers to be read by drivers and vehicles. It means removing the inconsistencies that have crept into fonts, colours, sizing and shape for basic signs covered by conventions such as “stop” and “give way”. It means understanding the importance of marking the edges of roads.